Top Tech Gifts for the 2016 Holiday Season

At OpenView, we do our very best to deliver thought leadership all year long on the topics that matter most to your software business. Some of our most popular articles this year have revolved around the death of freemium pricing, the greatest sales deck ever ... Read More

How to Use Psychological Biases to Sell Better, Faster + More

We hope you’ve had a great week! It’s Friday, and today we’re sharing what we’ve been reading online this week! Here are our “best” from around the web. 1. How to Use Psychological Biases to Sell Better and Faster— HubSpot Psychological biases are part of us, so those whose job it ... Read More

Migrating Your CRM? 5 Common Pitfalls to Avoid.

Is your company migrating or implementing a CRM system? You’re not alone. The CRM industry is continuing to accelerate. Gartner estimates that the CRM industry will close 2016 at $31.7B, that’s 15.3% YoY growth, with a continued strong growth prediction for 2017. There are numerous ... Read More

Stand Out or Sit Down: Improve Your Sales Strategy

I frequently meet with salespeople who are working on creative ways to approach prospects that they’re having difficulty getting in front of. One salesperson had a particularly difficult challenge, as she had been trying to get an appointment with a key prospect for over eight months with ... Read More

4 Content Types to Own Thought Leadership in Any Market


Have you ever tried to ride a bicycle with deflated tires? Not flat tires, mind you, just tires that are deflating at an agonizingly slow rate. It’s still possible to ride the bike, but it will take you twice as long to get anywhere. You’re ... Read More

Top 10 Ways to Decrease Turnover on Your Sales Team

Every sales manager has been there. You spend time and effort selecting just the right candidate. You get your “perfect” AE hired and trained, and they’re doing well. But then you get their two-week notice. Your heart sinks. You have invested time, energy, and most ... Read More

5 Trends that Will Shape the Customer Success Landscape in 2017

Customer success is a relatively new field for B2B SaaS companies, but one that is critical to company growth, especially in the Age of the Customer. As it has become integral to a company’s own success, the responsibilities of the customer success team have changed ... Read More

Tips to Make Sales Meetings Meaningful Instead of Meaningless

When you think about sales meetings you’ve attended over the years, were you delighted or disappointed? Were you engaged or enraged? Was your time spent in the meetings worthwhile or wasted? The sales meeting is a staple in most every sales department. Time is money ... Read More

New Report Reveals B2B Content Marketing Trends

The B2B Technology Marketing Community on LinkedIn conducted the annual B2B Content Marketing Survey to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices. The survey was created in cooperation with BrightTALK, IDG Enterprise, ... Read More