Your customer is trying to tell you a story. But the parts of that story are spread all across your organization. Analytics departments, attached to your marketing, finance and operations teams uncover parts of that story, but they work in silos. We discuss a simple method for breaking the story out of the silos, but you can’t stop at just storytelling, you need to organize your analytics efforts to seek out each customer’s story.
Join DMA2014 speaker Robert Welborn, AVP Decision Scientist at financial services leader USAA, for a FREE 30-minute webinar as he shares proven practices for organizing and operating to get the most out of insight-driven marketing. You’ll leave with a better understanding of how to make sense of your analytics, and how to best breakdown the silos that are holding your company back.
According to recent research, more than 50% of all email opens now occur on mobile devices, but users alternate between the smartphone, desktop, and tablet throughout the day. In today’s inbox, you have seconds to capture your subscribers attention before they click “delete.” To extract the most ROI out of your email program, it’s essential to deliver personalized email tailored to multiple devices.
Live content—or adaptive content–allows marketers to tailor messages on-the-fly based on their subscriber’s location, device, time of open, and behavior to create unique, one-to-one communications. Live content is not just another tactic—it requires a fundamental shift in how marketers approach the strategy, planning, and execution of email campaigns.
Join Epsilon for Top 5 Ways to ×Use Live Content to Engage Your Subscribers to understand the technology and strategic implications of live content, plus find inspiration from some of the world’s top brands who are using ground-breaking offers and cutting-edge techniques to boost customer engagement.
Media Buying Academy’s 4.5 day Boot Camp is the only “hands-on, this-is-how-you-do-it” media buying training course. 4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more. This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding. Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why’s, how-to’s and war stories based on their many successful years of media buying and planning experience. Each day’s class is accompanied by an extremely valuable workbook, each over 500 pages covering the topics gone over in class and more.
This is a live, guided demonstration on the tools and features inside Constant Contact’s email marketing system. In this time-efficient, highly practical session, you will learn the basics so you can get going with your own email marketing, including: account setup, campaign creation, email branding, content tips, contacts management and interpreting results.
This seminar is suitable for anyone new to the concept of email marketing. Some general knowledge of email marketing practices and concepts may be helpful.
How to use data insights to drive customer engagement and brand affinity
Creating relevant, meaningful customer interactions through data-driven marketing
Breaking down information silos to get a cross-channel, 360-degree customer view
The true state of data in marketing, based on extensive research and field examples
And much more!
The Marketing Excellence Awards is Malaysia’s main event recognising excellence across the marketing communications services industry. In 2014 there are twenty-four categories open for entry covering the diverse marketing disciplines and the most successful winner across all categories will be awarded the esteemed title of ‘Marketer of the Year.’
Eligible work must have been carried out in Malaysia for the Malaysia market, or for a regional and/or global market that includes Malaysia. This allows the awards to celebrate the best marketing departments, their partners, and their agencies that Malaysia has to offer.
An expert panel of industry leaders and senior marketers will judge the finalists and winners. The winners of the Marketing Excellence Awards 2014 will feature in Advertising + Marketing magazine and represent the very best in the industry.
While MEA acknowledges client marketers it is a well known fact that behind a successful brand there is a hard working agency. Advertising + Marketing magazine will recognise the overall Most Valuable Agency in its magazine edition together with the event coverage.
Scrap the line that differentiates online and offline marketing! The most successful companies understand that offline marketing is part of the entire marketing plan as much as online marketing is.
In this talk, Joshua will detail 3 simple steps to integrate your online and offline marketing efforts to create a single congruent campaign centered on a central message for a seamless brand presence!
Media channels that will be focused on: Google, Facebook, Direct, Newspaper Ads and Classified Ads.
Integrated Marketing Virtual Conference & Expo, presented by Target Marketing and Printing Impressions, brings you all the up-to-date, essential info about the hottest integrated marketing topics for the current and upcoming year. It’s jam-packed with sessions on key best practices and trends, straight from the experts! You don’t need to spend a dime to get everything you need to help you produce the most successful integrated marketing efforts your company has ever seen
ACI’s Real-Time Advertising Summit taking place on 19th & 20th November 2014, is a two day event focussed on addressing key opportunities and challenges for advertisers, media agencies and publishers in the rapidly evolving programmatic landscape. Led by industry experts through case study presentation, panel discussions, interactive and networking sessions the event aims to provide advertisers, agencies and publishers with a peer-to-peer learning platform to learn about the latest trends in programmatic media trading.
DIGIMARCON CRUISE 2015 Digital Marketing Conference will be held from April 26th to May 3rd, 2015. DIGIMARCON CRUISE 2015 Conference showcases the most audacious and thought provoking speakers in the digital marketing industry, providing attendees with emerging strategies, the latest innovative technologies, best practices, and insights from successful digital marketing campaigns. Whether it’s building customer loyalty, increasing sales, improving lead generation, or driving greater consumer engagement, the DIGIMARCON CRUISE 2015 program has been specifically designed to help attendees develop their audience. Attendees will learn how to build traffic, create brand awareness, improve customer service and develop better use of digital tools internally to drive more productive business outcomes. Immerse yourself in topics such as Content Strategy, Web Experience Management, Usability/Design, Mobile Marketing, Customer Engagement, Social Media, Targeting & Optimization, Branded Search, Marketing Automation, Analytics & Data and much, much more!
A three-day training conference for event marketing and trade show professionals. Attended by more than 1,000 marketers–and powered by a faculty from the world’s leading brands–the Summit delivers the most mission-critical trends and best practices available. The Solutions Center showcases the latest and greatest products, technologies and partners.
This is a MUST-ATTEND event for small business owners and executives who want to gain a competitive advantage, learn about new media opportunities, network with peers, purchase discounted products, engage with vendors and deepen their overall education by attending in-depth sales and marketing training. Join us for only one day and take your company to the next level.