Your customer is trying to tell you a story. But the parts of that story are spread all across your organization. Analytics departments, attached to your marketing, finance and operations teams uncover parts of that story, but they work in silos. We discuss a simple method for breaking the story out of the silos, but you can’t stop at just storytelling, you need to organize your analytics efforts to seek out each customer’s story.
Join DMA2014 speaker Robert Welborn, AVP Decision Scientist at financial services leader USAA, for a FREE 30-minute webinar as he shares proven practices for organizing and operating to get the most out of insight-driven marketing. You’ll leave with a better understanding of how to make sense of your analytics, and how to best breakdown the silos that are holding your company back.
According to recent research, more than 50% of all email opens now occur on mobile devices, but users alternate between the smartphone, desktop, and tablet throughout the day. In today’s inbox, you have seconds to capture your subscribers attention before they click “delete.” To extract the most ROI out of your email program, it’s essential to deliver personalized email tailored to multiple devices.
Live content—or adaptive content–allows marketers to tailor messages on-the-fly based on their subscriber’s location, device, time of open, and behavior to create unique, one-to-one communications. Live content is not just another tactic—it requires a fundamental shift in how marketers approach the strategy, planning, and execution of email campaigns.
Join Epsilon for Top 5 Ways to ×Use Live Content to Engage Your Subscribers to understand the technology and strategic implications of live content, plus find inspiration from some of the world’s top brands who are using ground-breaking offers and cutting-edge techniques to boost customer engagement.
This is a live, guided demonstration on the tools and features inside Constant Contact’s email marketing system. In this time-efficient, highly practical session, you will learn the basics so you can get going with your own email marketing, including: account setup, campaign creation, email branding, content tips, contacts management and interpreting results.
This seminar is suitable for anyone new to the concept of email marketing. Some general knowledge of email marketing practices and concepts may be helpful.
How to use data insights to drive customer engagement and brand affinity
Creating relevant, meaningful customer interactions through data-driven marketing
Breaking down information silos to get a cross-channel, 360-degree customer view
The true state of data in marketing, based on extensive research and field examples
And much more!
Integrated Marketing Virtual Conference & Expo, presented by Target Marketing and Printing Impressions, brings you all the up-to-date, essential info about the hottest integrated marketing topics for the current and upcoming year. It’s jam-packed with sessions on key best practices and trends, straight from the experts! You don’t need to spend a dime to get everything you need to help you produce the most successful integrated marketing efforts your company has ever seen