Tough Decisions Ahead
ad:tech is where the marketing, technology and media communities come together to find the right solution providers, network with industry players, and stay abreast of emerging trends in the marketplace.
The rapidly changing landscape brings with it challenges and opportunities as traditional rules are abandoned and job roles change. Optimization, putting the best creative in front of the appropriate consumer at the right time in a multichannel strategy – is the expectation for the future of marketing’s best and brightest.
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