According to recent research, more than 50% of all email opens now occur on mobile devices, but users alternate between the smartphone, desktop, and tablet throughout the day. In today’s inbox, you have seconds to capture your subscribers attention before they click “delete.” To extract the most ROI out of your email program, it’s essential to deliver personalized email tailored to multiple devices.

Live content—or adaptive content–allows marketers to tailor messages on-the-fly based on their subscriber’s location, device, time of open, and behavior to create unique, one-to-one communications. Live content is not just another tactic—it requires a fundamental shift in how marketers approach the strategy, planning, and execution of email campaigns.

Join Epsilon for Top 5 Ways to ×Use Live Content to Engage Your Subscribers to understand the technology and strategic implications of live content, plus find inspiration from some of the world’s top brands who are using ground-breaking offers and cutting-edge techniques to boost customer engagement.