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According to a recent report “The International State of Programmatic” by MAGNA GLOBAL released in October 2013, worldwide programmatic ad spending would leap to $32.6 billion by 2017. Furthermore, according to another report released in March this year, conducted by the Association of National Advertisers and Forrester revealed that among a sample of 153 client-side marketers who had an average of 17 years experience in the marketing/advertising industry, most marketers still don’t have a clear understanding of how programmatic ad buying works despite the fact that it draws a bigger budget allocation.
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