Organizing and Operating for Data-Driven Marketing
V C Online
3660 Grandview Parkway, Birmingham, AL 35243
Your customer is trying to tell you a story. But the parts of that story are spread all across your organization. Analytics departments, attached to your marketing, finance and operations teams uncover parts of that story, but they work in silos. We discuss a simple method for breaking the story out of the silos, but you can’t stop at just storytelling, you need to organize your analytics efforts to seek out each customer’s story.
Join DMA2014 speaker Robert Welborn, AVP Decision Scientist at financial services leader USAA, for a FREE 30-minute webinar as he shares proven practices for organizing and operating to get the most out of insight-driven marketing. You’ll leave with a better understanding of how to make sense of your analytics, and how to best breakdown the silos that are holding your company back.
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