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Up close at SMX: Using paid search and social together


From left to right: Pamela Parker, Executive Features Editor, Marketing Land & Search Engine Land; Tara Siegel, Senior Director of Social at Pepperjam; Maggie Malek, the head of social at the MMI Agency; and Sahil Jain, CEO of AdStage. No news flash here. Marketing teams ... Read More

15 Things You Need in Place for Creating Your Personal Brand


When you think about it, a personal brand is one of the most useful things you can build. It’s powerful. It’s valuable. It’s killer. But it also takes a considerable amount of work. As I’ve built my personal brand over the past few years, I’ve ... Read More

From Intuit to Google: Alison Wagonfeld on What it Takes to Build a Successful Career in Tech


Usually, when we look at the professional accomplishments of someone we admire, we aren’t able to see what went into the making of that person’s career — the choices they made, the relationships they built, the challenges they faced, and the chances they took. We ... Read More

How to Nail Your Product Launch with Product Hunt


Part of what makes working in the SaaS industry so exciting is how quickly the technology and market change. And, it’s not just the software that’s evolving. The way SaaS marketers get their technology solutions into the hands of their audiences is evolving, too; and ... Read More

Why call tracking helps improve PPC lead generation account performance


Many businesses receive significant lead volume from phone calls. The reason marketers want to generate phone leads is to capitalize on the immediacy of being able to activate the sales funnel. This article delves into why lead generation businesses need to have a call tracking ... Read More

The ROI of Employer Branding and Why It Matters More than Ever


“Your employer brand is what people say about you as an employer when you’re not in the room,” says Dustin Clinard, Managing Director of the Americas for Universum, a global leader in employer branding data and strategy. But, don’t be fooled by that simple definition. ... Read More

Why Good Contact Data is a Must in Marketing Departments


There’s always a next thing in marketing. Whether it’s predictive content curation engines, deep customer and demand gen analytics, artificially-intelligent subject line creators, or more accurate, timely ad delivery, we’re constantly pushing forward to find a new way to hook and delight, a new way ... Read More

Authority & link building with real-time Penguin


So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of Google’s core ranking algorithm. In this post, I want to take a look at what Penguin is, how this update ... Read More

How to Recruit Product Managers in 2016


Editor’s Note: This is the second part in a series covering best practices for building a great product & engineering team featuring advice from Yoav Shapira and Craig Daniel. You can read Part I here. This summer I sat down with Facebook’s Yoav Shapira and ... Read More

Why Clients Render Email Differently


We recently discussed email client popularity and covered some strategies for testing your campaigns with Inbox Preview. Today, we’ll explore the different ways clients render emails and investigate why those differences exist. Email, through the eyes of a computer It’s relatively simple for a human to ... Read More