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Five Reasons Not to Trust Your Analytics Data


Don’t get me wrong, I’m an advocate of data-driven decisions and I prefer my opinions and ideas to be grounded in a robust number backed case. I can have jubilatory moments when analysing figures and seeing the positive impact of what I do, as a ... Read More

Remaking the Making Company – From Focusing on Technology to Experiences


Not that long ago new technologies were magical, and we were so happy when they just worked. But today we expect more, and assume, demand even, that digital experiences don’t just work really well but are simple, intuitive and fun to use too. This means ... Read More

Marketplace Banking – the “Uber-isation” of Financial Services


At ProductTank London, Tracy Abraham asked whether Finance will be the “final frontier” when it comes to disruption of our digital lives, given how heavily regulated and intense private our financial lives tend to be. Specifically, she explored the ways in which fintech startups are taking on ... Read More

The Permanent / Contract Dilemma for Product Professionals


In this ProductTank talk I give a view of how being a contractor can change the types of roles, responsibilities, companies and skills required of (or available to) a product manager. This is based on my very personal experience (as a hiring manager and a ... Read More

Announcing the #mtpcon London 2016 Speakers


[UPDATED] We’re really excited about this year’s #mtpcon London conference on September 30, as it promises to be our best yet. Not only are we adding a ton of optional events before and after the conference, we are doubling the number of workshops, adding more ... Read More

How product managers can make meetings great again


It’s become a common trope that product management is less about the management of products and more directly about the management of stakeholder relations. To that end, meetings would seem like an ideal use of time, enabling product managers to communicate with key members of ... Read More

Online Video Multi-Channel Networks (MCN) in the USA and Effects in France [Infographic]


Multi-channel networks (MCN or YouTube Networks) are the new and special marketing groups driving creativity and ROI for online digital media marketing. Born on YouTube, today they are important content creators across all social networks and are critical to developing comprehensive social content strategies and ... Read More

How Facebook Messenger Bots Can Impact Your Business


If Facebook Messenger isn’t high on your list of marketing assets, it may be time to reconsider that decision, and here’s why: its adoption rate. One billion people have adopted Facebook Messenger as their primary communication channel. That’s not how many people downloaded the app; ... Read More

How to Get More Followers on Twitter Organically


If you send a Tweet and nobody’s around to read it, does it make an impact? When you first start your Twitter account, you’re forced to look at a big goose egg under your follower count. Your first step is typically to start asking employees, friends and ... Read More

7 Important Instagram Features Your Brand Should Know


For some businesses, it’s hard to stay up to date on the latest Instagram features. Social networks are changing all the time. By the time you get comfortable, an update occurs and changes your social media marketing strategy. That’s why we’re here to help you. ... Read More